My position with Wawa’s PR and Community Care team I gained experience with managing in-kind donations and event support and event planning. Supporting a quantity of events included partners like CHOP, LLS, Susan G Komen, USO, American Red Cross, Breakthrough T1D (formerly JDRF) and Special Olympics. Additionally supporting other events like Wawa Hoagie Day, Wawa Welcome America, Juneteenth, Ben to the Shore, Run for Blue and store grand openings. Through this experience I have gained insight on logistical calls, floor plans, coordination and delegation. Building personable relationships, clear communication and multitasking in a fast-paced environment were all skills I have acquired to assist in these events to successfully execute events with support to the community

From PR Plan, this is an individual carry-out tactic. This is an invitation to be distributed, posted and shared with big business leaders and other large donors to the GC YMCA. The event would invite them to a GC YMCA youth activity (field day, sporting event). Giving them the chance to speak directly to the children and seeing how the community center is essential to the community. This tactic is framing emotion as a strategy to these large donors as they directly see the role of the center to the kids.

Compose a full public relations plan book with peers through PR Planning course. The Gloucester County YMCA was seeking ways to promote and increase funding and donations through public relations. Conducted was primary and secondary research, issues, objectives, strategies and tactics that were presented and given to the client directly. This section of the plan includes objectives, strategies, tactics, and carry-out tactics with visual samples

Compose a full public relations plan book with peers through PR Planning course. The Gloucester County YMCA was seeking ways to promote and increase funding and donations through public relations. Conducted was primary and secondary research, issues, objectives, strategies and tactics that were presented and given to the client directly. This section is mainly research including an annual report analysis, competition communication audit, scholarly article analysis, and survey results.

Compose social media captions for AKCG client for different social platforms. The posts include a link to blogs created that share information among the clients several affiliates. The captions were created depending on the social platform and audience, while being mindful of word count and hashtag usage in order to represent a consistent tone of the client.

Investigate local radio stations and pitch clients expertise in hopes of getting a media placement. After finding relevant reporters or talk show hosts that covered similar topics, the pitch letter was created to grab reporters attention and gain their interest.

Investigate local radio stations and pitch clients expertise in hopes of getting a media placement. After finding relevant reporters or talk show hosts that covered similar topics, the pitch letter was created to grab reporters attention and gain their interest.

Construct social media content in order to promote the company’s blog posts found on their website. This includes graphics that touch-on or summarize the blog posts along with captions to go with the graphics.

Recapitulate a webinar conducted by a head of the PR company, touching on significant aspects of the webinar with tips and other helpful information. The article was sent to relevant outlets in hopes of promoting AKCG and the services they have to offer to their clients.

Develop an article to be shared internally with the clients affiliates. The article is to celebrate, recognize and inform on the ways the organization’s several branches has contributed to the cause at hand.

Study local news outlets to send this article. The article was created to promote and give insight on the client’s internship program. Touching on the benefits and experience the intern had through this program. It was created to share the success story and drive new students to be apart of this internship program.

Build a digital media package suggesting media platforms to promote the event. With examples of the social media posts, it explains what platforms and why they would be most beneficial in order to reach different audiences.

Document a press release about a given event that is set to grasp the attention of the “media,” and generate public awareness. It focuses on the positive news and details, while addresses and controls potential negative press.

Compose a newsletter that describes the overall event giving details of who, what, when, where, and why. The sidebar gives focused details about the event that may have not been mentioned in the article, giving the newsletter more value.

Focusing on my “client,” and their role in the event, the feature story offers background and personal information. Promoting and sharing thoughts and stories the audience can relate to. This connects the emotions of the audience to the client and their experience.

Interpret and recreate a peer mock-up of promotional/sale content for a brand of their choice. The poster depicts the brand personality while introducing new consumer trends, as developed through a formatted creative brief.

Design a poster ad to be shared on social media. The poster informs students of the event in readable and attractive way that grabs their attention. The poster text shares location, times, the name of the speaker, and their social media for further information.